Dressing up is for suckers

Category: reporting

A Tale of Two Screenshots

I remember when one of my sons was in his teens – he was utterly convinced that society was “smarter” because of our near unlimited access to information. As internet connectivity becomes more widespread and literally ANYONE can post content, I disagree.

In many ways, access to whatever passes for “information” these days may be making us dumber.

Why yes I DO recognize the irony of saying this when I am myself one of those people putting information on the internet every week.

Recently a LinkedIn pal shared a gem of a video produced by a well known job board. The video is VERY well produced, with smooth transitions from the beautiful actress reading a script (she did great BTW) to visuals explaining what was being said. Speaking of visuals, let’s take a look at THIS screenshot from the video:

Here we see various steps in the recruiting workflow. The voiceover states “the ATS comes between Candidates apply and Applicants are screened”.

Read that again.

The ATS comes between “CANDIDATES APPLY and APPLICANTS ARE SCREENED”.

Now you may be wondering what’s the problem! Isn’t that how it works? It’s what everyone complains about. It’s what job seekers have been told repeatedly. I mean, who do I think I am to come in with… wait…. THIS:

Sadly I’m NOT an actress nor do I have access to fancy production tools and editing. All I have is an iPhone and a whiteboard. Oh, and 25 years of hands on recruiting experience across multiple organizations including a few FAANG companies. I’ve lost track of how many ATSs I’ve logged into every day for the past two decades. Here is MY visual of what an ATS actually does. Notice we’re covering the same topics:

  • Job is created
  • Job is posted online
  • Candidates apply
  • Applicants are screened
  • Candidates are interviewed
  • Candidate is hired

You might be wondering “Ames, what’s the problem?” Simple – ALL of those things happen within the ATS. And then some.

The digital filing cabinet doesn’t “come between” 2 specific workflows. It CONTAINS those workflows. I’ve talked about this on LinkedIn already. I completely understand that job seekers care the MOST (as they should) about where THEY are in process, and the only thing they can actually control – the information they provide via the application/resume.

So why does it matter? Why spend an hour on a lovely Sunday grabbing the screenshots, writing the blog, and screaming about ATSs into the abyss?

Partially because I have an allergic reaction to misinformation. Mostly, because the nonsensical rhetoric around hiring and recruiting actually harms job seekers.

I dislike that. Quite a bit, as it turns out.

Friends, you can choose who to follow, listen to, believe, and take advice from. It’s absolutely NONE of my business how you structure your job search. The difference between me and a lot of people talking about ATSs (especially incorrectly) is they often have something to sell. To be completely fair, I work for a company that uses this particular job board, with some solid success! They’re great at their core business – why they’re so willing to invest in and run with this flat out WRONG information is beyond me – it makes them look… kinda dumb. Just sayin.

For me, when anyone (company or individual) doubles down on incorrect or harmful information, we’re past a single data point. We’re now spotting trends – whether it’s endlessly repeating one wrong concept or repeated violations of common sense. Those trends help me determine where and when to spend my emotional (and actual) currency. It’s certainly not going to be with people and companies who are willfully misleading job seekers.

Do with that information what you will – and for more on what ATSs ACTUALLY DO, check out the playlist HERE.

Recruiter Accountability! Recruiting Manager Edition

That’s right folks – many (most?) recruiters actually report to someone.

Now this obviously doesn’t include consultants, or independent recruiters. Anyone on a W-2 (employed by a company) and even some agency folks on contract or 1099 type work still report to someone! And that person is often a Recruiting Manager (RM).

The hierarchy can vary widely org to org – some recruiters roll up to the larger HR organization, some are defined by kind of recruiter (closers vs sourcers, for example). The one thing they all have in common? They’re bound by metrics and manager expectations.

One of the most common expectations is number of hires. That’s right – recruiters will typically have a specific deliverable or expectation of output – if we’re not making those numbers, we’ve got some ‘splaining to do! (Tell me more about recruiters NOT wanting to hire people. Seriously. Because if we don’t… well….)

THOSE numbers are of course fluid depending on the organization, kind of hiring we’re responsible for, things like that. For a senior tech recruiter working on niche roles, it may be 2 hires a month. For my high volume friends, it can be 10 times that amount or more.

RMs are often involved in STRATEGY discussions as well – working with business leaders to understand hiring goals for the year, partnering with their recruiting teams to help define how we’re going to get there – RMs are involved in those discussions as well. This allows them to set the right goals for their teams and help them be successful.

When recruiters screw up, RMs are there to help redirect or correct as needed. Like any other industry, we drop balls and make mistakes – when we get those escalations RMs dig into what happened and make it right.

A GREAT RM can make or break a recruiter’s career. Check out the accompanying video HERE.

Recruiter Accountability! Candidate Edition

Who’s holding the recruiters accountable?

Everybody. Freaking everybody.

In the first of a 3 part video series, we’re going to dig into how recruiters are held accountable to (and by) CANDIDATES. Please understand we are talking about ACTIVE CANDIDATES here. Recruiters do NOT owe emotional labor to people who are not actively engaged with their clients/active requisitions. We DO owe accountability / closure to anyone we HAVE engaged with, even if it’s a simple “no longer under consideration” email after an application or a phone call after an interview.

So how does that work exactly?

ATS Reminders and SLAs

Many companies have rules around how quickly we need to respond or close out on active candidates. Some systems will have reminders, and some teams pull weekly status reports to make sure activity is progressing. We recruiters have to answer for any missed connections or lack of closure.

Candidate Contact Points

Now this may be an “Amy” thing – but something I have consistently done is made sure my candidates have my personal cell phone number so they can call or text me any time. Now the downside is that eleventy billion people have my number and I have an embarrassing number of unread texts / voicemails but I’m trying y’all!

Surveys

Not every company does this, but many have a post interview survey! This can be a free form text field, or perhaps “rate this process” on a scale of 1-5. Those surveys go to recruiting leadership AND they do get read and discussed! I’ve absolutely had to explain negative feedback or follow up on mistakes I’ve made (I told y’all I wasn’t perfect).

Any time we’re dealing with people (recruiters, candidates, hiring managers alike) there’s always a possibility of making mistakes. The most important thing we can do is try our best, get it “right” more often than not, and be willing to admit when we’ve screwed up / try to make it right if possible.

What would you add to help with accountability?

Metrics That Matter

Pull up a chair and grab a beverage kids, we’re diving in to METRICS!! Everyone’s FAVE subject especially if you suck at Excel and data makes your eyes glaze over (just me? oh, carry on then).

Waaaaay back in my agency days I was taught to dial the phone 100 times a day. That’s right. Pick up the handset, dial 100 different phone numbers in an effort to connect with at least 10 people. Out of those 10, you could hopefully find one qualified, interested candidate for your open role(s). Good times.

Fast forward to the internet where everyone’s a marketer. Lord save me from girls I went to high school with trying to sell me pink drinks and essential oils. Now it’s all about connects, retweets, and page likes. We still somehow / some way have to get CANDIDATES connected to HIRING MANAGERS, but there are still some die hard phone enthusiasts out there, God love them.

People are easier than ever to find, yet harder to engage. We have to rise above the noise and whatnot. This post though, isn’t about THAT. If you want more about how connect with prospects (or at least not send shitty inmails) check out this post. If you don’t believe me, hear straight from the source on this post. But come back because this is important, y’all.

Ok so METRICS! YAY! What should I REALLY be thinking about and measuring? How do I know I’m doing a good job? What the hell is a funnel anyway?

Here are the key measures of talent acquisition success, plus a true story to back it up – I’ll lay out definitions and rough process based on my completely biased yet accurate experience at multiple tech companies.

Pass Through Rates (PTRs) That Matter –

  • Submittals : Tech Screens
  • Tech Screens : Onsite Interview
  • Onsite Interview : Offer Extended
  • Offer Extend : Offer Accept

For our purposes, the candidate process looks like this –

  • Submittals – prospect has been fully vetted for interest / fit by a sourcer or recruiter
  • Tech screen – conversation between hiring manager or other qualified person and candidate
  • Onsite interview – you should know this one
  • Offer extend – I am giving you a letter with numbers on it
  • Offer accept – you like my letter and numbers
Here’s an example of what that might look like. For my visual people – 
I know what you’re thinking…  AMY! That’s a 50% DECLINE RATE! What the WHAT?
Yep. I thought so too. 
Once upon a time a young tech recruiter worked for a really cool team doing big important things at a giant company. Let’s call her Amy. She was invited to a VP level meeting where she was told the team needed to see MORE RESUMES. Amy panicked, thinking “but I’m so BUSY… I’m sending TONS of resumes… what the hell are they talking about?” 
Luckily Amy was SMART and Amy had DATA. Amy was able to prove that over the last 3 months resume submittals had actually INCREASED. 
(some data slightly changed to protect the innocent, but the percentages are ACCURATE)
Jan Feb Mar Totals PTR
Submittals 41 58 71 170
Tech Screens 34 50 66 150 88.24%
2nd Tech Screens 27 30 36 93 62.00%
Onsite 10 17 21 48 51.61%
Offer Extend 3 5 8 16 33.33%
Offer Accept 1 3 4 8 50.00%

Now Amy had a story to tell. 
Here’s what we learned – 
  • We were seeing lots AND LOTS of resumes. In fact, the pipeline is increasing month over month. We liked most of them enough to talk to them.
  • Our ratios were relatively strong, considering the expectations of the roles (variety of engineering/PM/data science roles across levels)
  • We actually had an extra step in the form of a 2nd tech screen – potentially a factor in timing, interview fatigue, or part of why we were trending above OS:OE PTRs
  • We were extending a decent # of offers and trending above company norms of 20-25%
  • CLOSING was our pain point
***Bonus Point – people were leaving US at various steps as well! That was explored further in later reporting***
Armed with this kind of information, you get to drive the narrative. In this case, we had a lengthy discussion around our accept rate, and decided we could live with it based on a number of factors. More on that in a future post. 
Bottom line is this – I went into a meeting where the expectation was I was going to rain more resumes into a leaky funnel without any real understanding of the metrics. I LEFT the meeting a strategic advisor who was able to create a clear, actionable plan based on market realities. I had a GREAT story.
What’s YOUR story?